New location serves the growing Southern California hockey community with top brands, expert fittings, and comprehensive equipment services.

EL SEGUNDO, Calif., Nov. 6, 2026 /PRNewswire/ -- Pure Hockey, the largest hockey equipment retailer in the United States, announced today the opening of its newest store in El Segundo, California. The South Bay location is Pure Hockey's fifth in the state, joining stores in Anaheim, Laguna Hills, San Marcos, and San Jose and making it even easier for players and families from California to gear up.

With 110 locations nationwide, Pure Hockey offers the widest selection of hockey equipment and apparel from top brands. At the El Segundo location, knowledgeable associates provide expert guidance and personalized equipment fittings for players of all ages and skill levels, including an enhanced skate-fitting experience powered by advanced 3D foot-scanning technology. The store also offers comprehensive skate services, including baking and molding, sharpening, and profiling.

"Hockey continues to thrive across Southern California, and we're excited to bring Pure Hockey's unmatched selection, expertise, and service to players and families in El Segundo and the South Bay," said David Nectow, CEO of Pure Hockey. "From youth programs to adult leagues, the passion for hockey in this community is undeniable. We're proud to be part of that momentum and help players at every age and level reach their goals."

Through its comprehensive Team Sales offerings, Pure Hockey partners with local teams, leagues, schools, and hockey organizations to simplify equipment purchasing. From custom apparel and equipment to online team stores, learn-to-play packages, and dedicated account support, Pure Hockey Team Sales provides tailored solutions so organizations can focus on developing a lifelong love of the game.

As the official Learn to Play retail partner of the NHL and the Los Angeles Kings, Pure Hockey helps introduce new players of all ages to the sport, providing the equipment and support that make hockey more accessible throughout Southern California.

The new Pure Hockey store is located at 505 Main Street, El Segundo, CA 90245. For store updates and more information, visit www.purehockey.com.

About Pure Hockey:

Pure Hockey is headquartered outside of Boston, MA. The company was founded in 1994 and was acquired by David Nectow and Sal Tiano in 2008. Nectow and Tiano started their hockey business in 2002 with the purchase of a hockey retail store in Massachusetts. Pure Hockey has since expanded organically and through strategic acquisitions and now operates two ecommerce sites and 110 stores in 32 states across the U.S. under the Pure Hockey and Pure Goalie brands. Pure Hockey is the Official Hockey Equipment Retailer of USA Hockey and the Retail Partner of the NHL/NHLPA's Learn to Play Program.

Media Contact:
Katie Gardner
Director of Digital Marketing
kgardner@purehockey.com

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SOURCE Pure Hockey